Audience development in public spaces – to build and measure
This meeting is bringing together 10 European organisations – members of River//Cities Platform – with a general aim to share knowledge on practising culture in public places as a way of engaging audiences in new environments. Stockholm as a host city is a city of water with festivals, events and a great number of cultural organisations working with creating culture events in public spaces.
The issue of our meeting in August is to take a closer look on how to use audience development strategies for this purpose and measure the results.
The competences of the project partners will be pooled with competences of people we will meet during the Stockholm Fringe Fest, Stockholm Culture Festival and We are Stockholm festival for young people taking place in Stockholm between 12-17 August
By means of this meeting good practices will be shown and exchanged and cooperation possibilities explored and initiated, between partners as well as invited local participants.
Welcome to Stockholm!
PROGRAMME 13–16 August 2014
Wednesday 13 August
Arrival of participants.
19.00 Get together and dinner at Intercult
Thursday 14 August
Boat trip (time to be confirmed) – exploring the waterfronts of Stockholm by the sea!
11.00-12.30 Lunch together in the City
Conference “Audience development in public space, part. 1, to build and measure”.
Venue: Stockholm Fringe Fest at Culture House of Stockholm, Studio
Open to local participants.
Speakers during the day
13.00 Iwona Preis/Intercult, Welcome on behalf of organizers
Agnieszka Wlazel River//Cities, short presentation of the plattform
13.15–13.30 Adam Potrykus, Festival Director for STOFF World Wide
13.30–14.00 Jan Ove Hafstad, MD Swedish Music Festivals, presents the results of a unique study of festivals “Music Festivals a Changing World – an international comparison”
14.00–14.30 Break
14.30–14.50 Hans Öjmyr, CEO, Stockholm City Museum: Evaluations and Generic Learning Outcomes method used by museum
14.50–15.10 Lena From, Lijelvalchs & Stockholm Art- the city´s art in public space.
15.10–15.40 City of Stockholm represented by Roger Ticoalu, Eventmanager, Claes Karlsson, Artistic director, Stockholm Culture Festival and We Are Stockholm
15.40–16.20 Communications and measurements- to build and measure a festival.
Short presentations of culture festivals: Totally Thames London, Donauinselfest Vienna (Austria), United Islands Prague (Czech Republic), Isarinselfest Munich (Germany) Lagunalonga Venice (Italy) and Jafest Åbo (Finland).
16.20–16.30 Closing remarks by Chris Torch, Senior Associate at Intercult.
Moderator: Iwona Preis, Intercult
17.00 Grand Opening of Stockholm Fringe Festival STOFF with a political cabaret Europa Europa (same room as the conference)
19.30–24.00 VIP-mingle at VIP lounge Stockholm Culture Festival GAT scene at Gustav Adolfs Torg
http://kulturfestivalen.stockholm.se/program/index2.php?Day=13
Friday 15 August
10.00-12.00 Internal meeting of Rivers of Opportunities.
12.00-13.00 Lunch at Intercult
14.00 Guided tour at Stockholm Culture Festival venue,
Claes Karlsson, Festival Director of Stockholm Culture Festival.
Afterwards: exploring festivals on your own.
19.30-24.00 VIP-mingle at VIP lounge Stockholm Culture Festival GAT scene at Gustav Adolfs Torg
http://kulturfestivalen.stockholm.se/program/index2.php?Day=15
Saturday 16 August
Study visits/activities during the ongoing culture festivals.
Participants are welcome to use the VIP pass giving us free access to all activities and shows at Stockholm Fringe Fest.
Partners are also welcome to act as Mystery Shoppers, members of the STOFF jury for the Stockholm Fringe Prize.
All shows during the Stockholm Culture Festival are free of charge for the public.
19.30-24.00 VIP-mingle at VIP lounge Stockholm Culture Festival GAT scene at Gustav Adolfs Torg.
General information
STOFF
Participants are welcome to use the VIP pass giving us free access to all activities and shows at Stockholm Fringe Fest.
You are also welcome to act as Mystery Shoppers, members of the STOFF jury for the Stockholm Fringe Prize.
Stockholm Culture Festival
All shows during the Stockholm Culture Festival are free of charge for the public.
Stockholm Culture Festival VIP pass is valid for VIP lounge at GAT scene.
Stockholm Card valid for free boat trips, visit to museums and public transports
Hotel
The link below is for booking Scandic Sjöfartshotellet. This hotel is close to Intercult and close to the metro station Slussen, two stations from the Central Station.
To make a reservation choose Scandic Sjöfartshotellet and your dates:
Contact
Iwona Preis, +46 70 756 66 44
Intercult, Nytorgsgatan 15, Stockholm- Södermalm.
Green metro line to Medborgarplatsen or Slussen
Organiser: River//Cities Platform Foundation, www.river-cities.net
Co-organiser: Intercult, www.intercult.se
With a kind support of:
Stockholm Fringe Fest STOFF, Stockholm Culture Festival, City of Stockholm
Stockholm Business Region
The Grundtvig Programme of the European Commission supports Rivers of Opportunities Learning Partnership.
Stockholm Fringe Fest STOFF
http://www.stockholmfringe.com
Stockholm Culture Festival fills streets and squares with all kinds of culture in all genres, for all ages. The program goes on during six vibrant August days in the middle of the city centre and with free admission. From Sergels Torg, over Brunkeberg to Gustav Adolfs Torg with treats and samples of all the culture that Stockholm has to offer all year round, with performers and guests from all corners of the world.
Where: Stockholm City, Free admission
See more at: http://kulturfestivalen.stockholm.se
Stockholm Business Region & Visitors Board
http://traveltrade.visitstockholm.com
Stockholm
Stockholm is located on Sweden’s south-central east coast, where Lake Mälaren meets the Baltic Sea. The city is sometimes called “Venice of the north” because of its beauty and proximity to water.
Stockholm’s core of the present Old Town (Gamla Stan) was built on a central island from the mid-13th century onward. The city originally rose to prominence as a result of the Baltic trade of the Hanseatic League. Stockholm developed strong economic and cultural linkages with Lübeck, Hamburg, Gdańsk, Visby, Reval, and Riga during this time.
In 1634 Stockholm became the official capital of the Swedish empire. In the later half of the 20th century Stockholm became a modern, technologically advanced, and ethnically diverse city. Many historical buildings were torn down during the modernist era, including substantial parts of the historical district of Klara, and replaced with modern architecture. However, in other parts of Stockholm, many “old” buildings, blocks and streets, built before the modernism and functionalism movements took off in Sweden, survived this era of demolition. Throughout the century, many industries shifted away from work-intensive activities into more high-tech and service industry areas.
Investments are made and the creation of a “living neighbourhood” mentions cultural activities and artists as important collaborators and they are offered different ways to participate in the initiative.
The city’s waterways lead on and off the coast to the Stockholm archipelago – where you find approximately 30.000 islands and islets.
In the entire Stockholm metropolitan area, with it’s 26 municipalities, the population reaches more than 2 million inhabitants.
For more info on Stockholm, see: http://www.visitstockholm.com