First, what you need to know is that our organisation is called IMPACT for a reason. That’s what important for us. That also translates into our approach to audience development.
The most relevant definition of audience development for us is the one saying “that it is both a process and a philosophy which requires placing audience in the heart of everything organisation does”.
So, audience development – in the way we understand it – is about impact: on the way you think, work, plan, on you and your organisation (in long-term!) and – as a result – on your audiences.
And yes, it can be about growing your audiences (in terms of numbers) but it can as well be about something else, e.g. developing stronger relationship with your current, existing audience, and reaching out to a specific segment.
We’re going to demystify the audience development concept in order to understand it and use it in the best possible way. We will take a look at existing tools, give them new meaning and purpose at the same time searching for new creative solutions. We will ask questions on the place and role of audience development in the context of international co-operation projects.
More about Agata Etmanowicz
#audiencedevelopment #processornotatrainer #culturalworker #dreamer #socialusefulness #people #timeproduction #thereisnostrategywhitoutdreams #thinkingbig #keepingitreal #importantandmoreimportantthings #fun!:)
In other words: Agata helps people/organisations with finding out what is really important for them and then helps them with turning dreams into actions. Believes that good strategy can fit into one page, each person/organisation/company is different so there’s no such a thing like universal solutions and that process of proper rethinking is more important than written documents.
Agata is going to ask a lot of questions. Listen to you. Help you process and come up with solutions and new ideas. She’ll definitely make you work.
Are you up for a challenge?